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Privacy Policy

Pure Home Connections (“we,” “us,” or “our”) operates a lead-generation platform and website that connects Michigan homeowners with independent home-improvement and home-service professionals. Our primary service area includes the Grand Rapids metropolitan area, the Lower Peninsula, and other areas throughout Michigan.

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, submit a form or inquiry, interact with our advertisements or content, or otherwise use our services.

By using our website or submitting information, you agree to the practices described in this Privacy Policy and our Terms and Conditions.

1. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you complete a qualification or lead form for home-improvement or home services, we may collect:

  • Your full name.
  • Your telephone number, including a mobile number.
  • Your email address.
  • Your ZIP code and property-location information.
  • Details about your inquiry, including the type of service requested, project timing or urgency, and any notes or messages you submit.
  • Any other information you voluntarily provide.

Information Collected Automatically

When you use our website, we may automatically collect:

  • Device and browser information, IP address, operating system, and screen resolution.
  • Usage information, including pages visited, time spent on the site, form interactions, and referral sources.
  • Information collected through cookies, pixels, web beacons, and similar tracking technologies used by us and our advertising partners, including Meta/Facebook and Google, for analytics, functionality, retargeting, and advertising-performance measurement.

Information from Third Parties

We may receive information from advertising platforms, analytics providers, service providers, or business partners to help us qualify and match leads, measure advertising performance, and improve our services.

2. How We Use Your Information

We may use your information to:

  • Respond to your inquiry, qualify your lead, and match you with appropriate home-improvement or home-service professionals in Michigan who may be able to assist with your needs.
  • Deliver or sell qualified leads, on an exclusive or shared basis, to members of our partner network.
  • Operate, maintain, secure, and improve our website, forms, matching processes, and marketing activities, including targeted and retargeted advertising.
  • Send transactional communications, such as inquiry confirmations, and send marketing communications where you have provided consent.
  • Comply with legal obligations, enforce our Terms and Conditions, prevent fraud or abuse, and protect our rights, property, safety, and users.
  • Analyze performance, user activity, and trends, using aggregated or anonymized information where reasonably possible.

We may use automated systems and technology to assist with lead qualification, matching, and routing, consistent with your consent and applicable law.

3. How We Share Your Information

We may share personal information in the following circumstances:

Vetted Partners and Lead Buyers

We may share your information with home-improvement contractors, home-service providers, and related professionals in our Michigan-focused partner network. These partners contractually agree to use your information only to respond to your inquiry, comply with the Telephone Consumer Protection Act (TCPA) and other applicable laws, and honor applicable opt-out requests and limits on the scope of your consent.

Once your information is shared, the receiving partner’s privacy policy and practices will also apply to its handling of your information. We require partners to honor the original consent and applicable legal restrictions.

Service Providers

We may share information with hosting providers, analytics providers, customer relationship management platforms, email and text-messaging platforms, advertising platforms, and other vendors that help us operate our business. These providers are expected to use the information only to perform services for us and to maintain appropriate confidentiality and data-protection measures.

Legal and Safety Purposes

We may disclose information to comply with laws, regulations, subpoenas, court orders, or other legal processes; protect our rights, property, or safety or the rights, property, or safety of others; prevent fraud or abuse; or establish, exercise, or defend legal claims.

Business Transfers

We may transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction. We will provide notice where required by law.

We do not sell personal information for unrelated purposes or in a manner that violates applicable law. Sharing lead information to fulfill your home-improvement or home-service inquiry is disclosed in this Privacy Policy and in the consent language presented with our forms.

We require partners and service providers to maintain appropriate security measures and comply with applicable laws.

4. Cookies, Tracking Technologies, and Online Advertising

We and our advertising and analytics partners, including Meta and Google, may use cookies, pixels, web beacons, and similar technologies for:

  • Essential website functionality and security.
  • Analytics and performance measurement.
  • Targeted advertising and retargeting based on your interactions with our website or advertisements.

You can manage or disable cookies through your browser settings. You may also use consumer opt-out tools provided by organizations such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

Opting out of targeted advertising does not stop all advertising and does not prevent us from providing our core lead-matching services. Our website and forms include links to this Privacy Policy.

5. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic-storage system is completely secure. We cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including lead qualification, matching, and delivery; comply with legal obligations; maintain consent and compliance records; resolve disputes; prevent fraud; and enforce our agreements.

Where appropriate, we may retain consent records for at least five years. When information is no longer reasonably necessary, we will delete or anonymize it where feasible.

7. Your Choices and Rights

Marketing Opt-Outs and TCPA Consent Revocation

  • You may unsubscribe from marketing emails by using the unsubscribe link included in the message.
  • You may opt out of text messages or calls by replying “STOP,” “QUIT,” or a similar request to a message, or by contacting us directly. We and our partners will honor reasonable revocation requests.
  • You may register your telephone number with the National Do Not Call Registry and Michigan’s Do Not Call list. We and our partners will comply with applicable Do Not Call requirements.

Access, Correction, and Deletion Requests

You may request access to, correction of, or deletion of personal information we maintain about you by contacting us using the information in Section 11. We will verify your identity as reasonably necessary and respond within the time required by applicable law, generally within 30 to 45 days.

We may limit or deny a deletion request where retaining the information is necessary for legal compliance, safety, fraud prevention, dispute resolution, recordkeeping, or other lawful purposes. Where appropriate and feasible, we may notify partners of a valid deletion request.

Additional Rights

Residents of certain states may have additional privacy rights under applicable law. We will honor valid requests as required. Requests may be submitted using the contact methods listed below.

Children’s Privacy

Our services are not directed to children under 13 or any higher minimum age required by applicable state law. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take reasonable steps to delete it promptly. Contact us if you believe a child has submitted personal information through our website.

8. Data-Breach Notification

If a security breach involving personal information triggers notification requirements under Michigan law, including the Michigan Identity Theft Protection Act, or another applicable federal or state law, we will provide required notices without unreasonable delay, subject to lawful investigative or law-enforcement needs.

Where required, including when a breach affects more than 1,000 Michigan residents, we may also notify consumer reporting agencies. Notice may be provided in writing, electronically, or through another method permitted by law.

9. Third-Party Links and Services

Our website may contain links to partner websites or third-party services. We are not responsible for the privacy practices, content, or security of those third parties. Review their privacy policies separately. A partner’s privacy policy will apply to its handling of your information after the information is shared.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or technology. The “Last Updated” date displayed with the Policy identifies the current version.

Material changes will be posted prominently on our website or communicated through email or another reasonable method where required. Your continued use of the website after an updated Policy becomes effective constitutes acceptance of the revised Policy.

11. Contact Us

For privacy questions, data requests, TCPA or opt-out inquiries, or other concerns, contact:

Pure Home Connections
Grand Rapids, Michigan
Principal place of business

Email: info@purehomeconnections.com
Phone: (616) 930-5108
Website: purehomeconnections.com

We will respond promptly to reasonable requests.